a fashion brand based in Jabalpur (In the heart of India), founded in 2025 by Ankit Agrawal.

Hxkum draws on global sources of power, derived from instincts and reality. With no particular collection type, the brand delves into the abstract concept of the third eye of the street, exploring it through the lenses of the past, present, and future. It does not direct the audience to do the same; instead, it encourages them to trust their own instincts.